By Fiona Moore
Explores how the belief of 'culture' is used and exploited by means of transnational managers to extra their very own goals and their businesses thoughts for growth. It therefore presents a extra advanced photograph of tradition than has formerly been awarded in enterprise experiences.
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Additional resources for Transnational Business Cultures: Life And Work In A Multinational Corporation (Cross-Cultural Management)
Members of the TCC are also by definition members of other sorts of transnational social formations, be they expatriates sent abroad by MNCs or wealthy members of an ethnic diaspora, or even both. Furthermore, they have contacts and connections with less obvious transnational social formations: the expatriate managers of MNCs, for instance, are engaged with anticapitalist demonstrators, if only to refute their claims, both local and migrant workers (Roberts et al. 1992), Internet-related organisations and consumers all around the world (Miller and Slater 2000: Chapter 6).
Furthermore, it is due to the geographical "flexibility" of work that MNCs settle in diverse parts of the globe in order to obtain the most economical source of labour, and due to the global nature of the market that they are able to do this at all (Fröbel et al. 1980; Beaverstock 1996b, c; Beaverstock and Smith 1996). In their turn, MNCs contribute to the processes of globalisation: on one level, they make similar products available all over the world; on another, the flows of capital directed through them perpetuate the global financial system; and finally, their concentration in certain areas facilitates the development of "global cities" 1 Although the term is often used as synonymous with MNC, Bartlett and Ghoshal (1992) argue that in fact, for a corporation to be "transnational" involves more than simply having operations in diverse countries, and indeed that "transnational corporations" as such do not actually exist, as much as corporations exist with transnational aspects.
297). , 298). This involves what can be broadly called the "world economy"; that is, global activity as it relates to financial and commercial transactions (see Mickelthwait and Wooldridge 2000: 104-105; Castells 1996: 60). The "global landscapes" concept not only allows for the acknowledgernent of social activities which take place across borders and boundaries, but also for the unequal and uneven nature of globalisation. India, for instance, is a fairly small player in the financescape, but a titan in the mediascape.