By Günter Schmölders (auth.)
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Extra resources for The Psychology of Money and Public Finance
Karl Bücher’s first reference to the connection between work and rhythm (Arbeit und Rhythmus, 1896) has been succeeded by hundreds of empirical studies ranging from human relationships in working life to the ‘industrial climate’ in our day. In contrast to former views we now look at economic man no longer as an isolated individual but as a being influenced and moulded by his natural and social environment who, without thereby losing his individuality, is nevertheless limited and directed in his actions by factors outside himself.
3 Socio-economic behaviour research Ten years ago, in the ORDO-Jahrbuch [ORDO-Yearbook] for 1953, the first detailed programme of research on empirical social economics was published. 50 Although one single decade can never amount to more than a short chapter in the history of any science, this anniversary does perhaps justify a progress report, giving an interim survey of the research work (still, for the greater part, in its infancy) which was undertaken in pursuit of the programme published ten years ago.
59 In the autumn of 1959, our Research Institute (in conjunction with the Allensbach Institute for Demoscopy) undertook its most comprehensive survey up to now on the subject of people’s behaviour in dealing with money. With a comprehensive programme based on preparatory studies on the consciousness of the value of money, interviewers questioned all adult members of a representative cross-section of 1050 West German households – altogether 2435 adults – about their personal income expectations, their consumption habits, their attitude towards cash and book money, towards saving and expenditure, husbanding and planning, hoarding and hire purchase; also about their paying habits, their regular amount of ready cash, their opinion on the acquisition and holding of securities, on investment of money and on property and wealth in general.