The New Frontiers for Business Analysis by Keron Bhattacharya (auth.)

By Keron Bhattacharya (auth.)

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Extra resources for The New Frontiers for Business Analysis

Sample text

In this article I tried to show the impact of the saturation problem. The saturation problem often goes with the marginal costing system. Marginal costing accepts the existence of slack as a precondition, which means if you increase your production, you save. However, soon enough the slack disappears and the condition reaches a state of saturation. If you then want to increase your production further you need facilities for the extra production. This marginal production costs you an enormous sum of money until it reaches a stage when you have utilised a major part of your slack.

4) Urgent issues. These are issues which must be dealt with urgently. 42 The New Frontiers for Business Analysis Obviously this is the most important category of issues which require special attention and resources. The resources required can be managerial, financial, and/or operational. 'Issue resolution' is the term used to describe the complete programme for the issue - the analysis of the issue and its impact, development of the response strategy, preparation of programmes and budgets and their implementation.

A Star may need a building strategy, a Cash cow a milking strategy, and a pog a divestment strategy. Once the businesses have been well defined and we know what we intend to do with them, it will be necessary to analyse the slack available in each business. For example, a Star may have enough slack to accommodate any immediate expansion. On the other hand it may be available from a Dog. The Dog itself can be divided; a part may be sold off and a part utilised for the expansion of the Star, and so on.

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