Harvard Business Review - May 2010 by Adi Ignatius

By Adi Ignatius

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You may have an allotted amount of time you are willing to devote to your Profit Path, and if it consistently requires more time than that, then it’s not a good match for you. Another example is travel. For some people, having to travel frequently would be a deal breaker. For others, the thought of being required to do any public speaking would kill the deal. So what are your non-negotiable and personal limitations? This is especially important. It’s very disheartening to get halfway into a Profit Path and realize it’s not going to work for you.

I think you’ll find it useful, even if you think you already know which avenue you would like to pursue first. 34 ◗ PART I / OVERVIEW AND SELF-ANALYSIS MOONLIGHTING ON THE INTERNET You can take this assessment now, before you read through the different Profit Paths, or you can take it after you read the book and see if the suggestions it makes are in line with your own assessment of where you’re going to start. You can have confidence knowing that we are committed to providing you with assessments, tips, and guidance designed to help you make the best choice for you, your family, and your future.

There is definitely truth to that, but that does NOT mean you have to pull money out of your pocket before you make your first dollar. So there is a message of encouragement here. Yes, I definitely believe that in the end it almost always takes money to make money, but there are a lot of ways to start on your path with very little initial investment. That’s good news, right? That said, as you’re building your Profit Path Profile, you should take inventory on what capital you could draw from should you need or choose to.

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