Experimental Business Research by Vital Anderhub, Werner Güth, Florian Knust (auth.), Rami

By Vital Anderhub, Werner Güth, Florian Knust (auth.), Rami Zwick, Amnon Rapoport (eds.)

Experimental company Research comprises papers that have been provided on the First Asian convention on Experimental company study held on the Hong Kong college of technology and know-how (HKUST), on December 7-10, 1999. The convention used to be equipped by way of the heart for Experimental enterprise learn (cEBR) on the HKUST.
The papers offered on the convention and some others that have been solicited in particular for this quantity include unique learn on person and interactive determination habit in quite a few branches of industrial examine together with, yet no longer constrained to, economics, advertising, administration, finance, and accounting.
Experimental company Research is acceptable as a secondary textual content for a graduate point direction, and as a reference for researchers and practitioners in industry.

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The authors would also like to thank the Research Funds of Dynamic Decision Making in Marketing Channels 45 the Michigan Business School and the Stem School. Professor Noel Capon's assistance in data collection is appreciated. NOTE I. Figure 3 presents a shortened version of the "Beer Game". The original setup contains one more middleman. We eliminated this intermediary in order to economize on subjects (each channel would require three instead offour, or an extra 100 subjects) for our experiment.

Clearly, both approaches (re-engineering and improved understanding of the decision environment) have merit. In fact, Kurt Salmon and Associates' (1993) report for the Food Marketing Institute emphasizes that companies who 2S Dynamic Decision Making in Marketing Channels want to make significant improvement will have to do both. A systematic research effort aimed at understanding the efficacy of re-engineering the traditional channel under various environmental scenarios, the critical role of judgmental decision making (Kleinmuntz 1990, Towill 1992), and the interaction between these factors should therefore prove fruitful.

Further, contrary to expectations, merely providing shared POS information across the channel does not induce sufficient implicit coordination. In sum, our results imply that the future research needs to closely examine the individual and joint effects of speeding up the cycle time, improving the communication and coordination among channel members, and reductions in the cognitive complexity of the task through appropriate decision support for individual DMs. Some suggestions for such a research agenda are discussed next.

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