Cross-Cultural Consumption: Global Markets Local Realities by David Howes

By David Howes

Items are imbued with meanings and makes use of via their manufacturers. once they are exported, they could act as a method of verbal exchange or domination. even if, there is not any be sure that the intentions of the manufacturer could be famous, less revered, by way of the patron from one other tradition. Cross-Cultural intake is an interesting consultant to the cultural implications of the globalization of a shopper society. The chapters tackle themes starting from the garments of colonial matters in South Africa and the increase of the "hypermarket" in Argentina, to the presentation of tradition in overseas vacationer motels. via their exam of cultural imperialism and cultural appropriation of the illustration of "otherness" and id, Howes and his individuals express how the more and more international circulate of products and pictures demanding situations the very inspiration of the "cultural border" and creates new areas for cultural invention. Marian Bredin, Concordia collage, Constance Classen, Jean Comaroff, collage of Chicago, Mary Crain, college of Barcelona, Carol Handrickson, Marlboro Colleg

Show description

Read or Download Cross-Cultural Consumption: Global Markets Local Realities PDF

Similar macroeconomics books

India: macroeconomics and political economy, 1964-1991

This quantity is an element of a learn undertaking initiated and financed by way of the realm financial institution entitled "Macroeconomic rules, situation, and progress within the lengthy Run," which concerned reviews of the macroeconomic histories of eighteen nations as they tried to take care of financial balance within the face of foreign cost, rate of interest, and insist shocks or household crises within the sorts of funding books and comparable budgetary difficulties.

Transitional Dynamics and Economic Growth in Developing Countries

4 stylised proof of combination financial progress are arrange first and foremost. the expansion technique is interpreted to symbolize transitional dynamics instead of balanced-growth equilibria. in contrast historical past, the elemental significance of subsistence intake is comprehensively analysed. as a result, the that means of the productive-consumption speculation for the intertemporal intake trade-off and the expansion procedure is investigated.

Global Cooperation Among G20 Countries: Responding to the Crisis and Restoring Growth

On the outbreak of the worldwide monetary difficulty, 2008, the G20 used to be broadly said as aiding hinder a good extra critical decline within the worldwide economic system. It helped to calm the panic in monetary markets and articulate a collection of attainable coverage concepts to revive international balance and progress. notwithstanding, because the dual-track restoration set in, coverage strategies for complex economies and EMEs diverged.

Extra info for Cross-Cultural Consumption: Global Markets Local Realities

Sample text

ACKNOWLEDGEMENTS The title of this essay invokes the title—if not the content—of Dorfman’s (1983) well-known book. Many people have responded to this material in one or another form; John Comaroff and Brad Weiss provided particularly rich insights, many of which are reflected in the text. : Chapter 5). 2 This is not to imply that Christian evangelists—even Protestants—were all alike in this respect. The link between dress, self-construction and self-improvement seems to have been especially strong among Nonconformists who stressed the methodical reform of personal habit.

This was a form of mixing which the evangelists abhored, yet would never manage to eradicate. But the missions would expend great effort and cost to ensure that, in Moffat’s telling phrase (1842:505), the Africans would ‘be[come] clothed and in their right mind’ (cf. 35). As Western dress became more closely associated with expanding evangelical control, the early phase of playful experimentation came to an end. By the 1830s, once a regular mission presence had been established, most senior royals had discarded the dress of sekgoa, identifying with an ever more assertively marked setswana (Tswana ways).

This was one of several areas in which the evangelists encouraged commercial relations well ahead of a formal colonial labour market. But even if the missionaries had succeeded immediately in persuading Tswana to clothe themselves, local manufacture would have fallen short of the task. Thus the Christians appealed to the generosity of the great British public. The growth of the fashion industry encouraged obsolescence, and by this time had already provided a steady supply of used garments (or recycled commodities) for the poor and unclad at home and abroad.

Download PDF sample

Rated 4.80 of 5 – based on 47 votes