An Economic History of Film (Routledge Explorations in by John Sedgwick, Michael Pokorny

By John Sedgwick, Michael Pokorny

The motion picture boomed within the 20th century, and continues to be going powerful this day. even if, the economics of films has been interestingly lower than explored beforehand. cutting edge and informative, this available booklet, consisting of contributions from many of the best specialists within the region, is a giant leap forward in our figuring out of this crucial subject.

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Additional info for An Economic History of Film (Routledge Explorations in Economic History)

Sample text

Although the company had a US agent, relations between the two were not good, with them complaining continuously that the American market was not profitable (Mottram 1988). The release data show that Nordisk films counted only for a small part of all US releases. 30 The disintegration of the European film market An implication of the foregoing theory is that, for products with high sunk costs, market size is all-important, since total average costs (nearly equal to sunk costs) will be dependent on the number of products sold.

The absolute figures each year are educated estimates (see below) and might differ from the actual numbers. However, changes should reflect real changes in the market. America’s master 29 exporting films through an American company in spring 1907, and the next year had its own sales office (Mottram 1988). Around 1907, the Pathé Frères company was the largest film producer and distributor in the world. Gaumont, its main French competitor was about a third its size. Other French companies, such as Éclair, Méliès and Lux, were much smaller.

They are small in volume and weight compared to their value and the quantity necessary for export. Although the war made international trade in film more complicated,18 these complications were not insurmountable. Also, in reality, the tariffs on raw film imports seem not to have increased during the First World War. If the cut-off somehow did take place, though, then this could not have had a devastating effect on the European film industry. Overseas markets, with the exception of North America, were not essential to European film companies, who constituted only a small part of the world film market.

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